eCommerce

Commerce Is Converging
Traditional eCommerce is no longer enough for companies to acquire and retain customers. Consumers today expect a cohesive experience across all interaction channels including online, in stores, via mobile devices and with call centers.

Although multi-channel selling is not new to the marketplace, these channels have traditionally operated as deeply entrenched silo’ed business processes which dramatically increase integration costs, impede company’s abilities to respond to changing market conditions, and make it impossible to leverage Customer Relationship Management (CRM) across channels.

Best in Class

Single-Provider Solution
The convergence of online and traditional commerce has created the need for a fully unified CRM, Retail and Cross Channel Commerce Platform.

Oracle and ATG - A Compelling Combination
Now, with Oracle’s acquisition of Art Technology Group (ATG), the leading ecommerce software provider, companies have access to a complete and best-of-breed suite of products - technology & applications (CRM, Retail, Supply Chain, ERP) - to enable cross-channel CRM, retail, and commerce.

Together, Oracle and ATG provide best-in-class CRM, Retail and Cross-Channel Commerce to the broadest range of industries and to:

Offer retailers a complete solution for in-store and online merchandising and promotions management, point-of-sale, and supply chain planning and execution
Deliver a complete cross-channel CRM solution, including customer segmentation, analytics, marketing, promotions, loyalty programs, order execution, fulfillment, and live-help services
Provide a comprehensive solution by integrating eCommerce with ERP systems including a consolidated product master, order management, fulfillment and logistics
Offer a complete technology foundation to develop industry-leading eCommerce sites with rich interactive web pages based on standards and integrated collaboration
Accelerate Oracle and ATG’s shared vision through higher investment in research and development of eCommerce products

Integrating ATG with Oracle
Merging Oracle’s Best of Class solutions on the Middleware side, the CRM and ERP side, as well as the Retail side, with ATG’s portfolio of products provides you with an end to end suite of applications which will enable you to interact with your customer in the way they expect - and to do so at the lowest total cost of ownership.
Current and phased integration opportunities exist for integrating ATG with:

Oracle Fusion Middleware
Oracle Siebel CRM
Oracle E-Business Suite
Oracle Retail Applications